By Chen, Joseph S. Chen
"Advances in Hospitality and Leisure", a brand new peer-review serial, can provide clean insights from a number of medical reports within the domain names of hospitality, relaxation, and tourism. It presents a platform to provoke techniques on modern matters and rising developments necessary to idea development in addition to expert practices from a world standpoint. the focus of this sequence is to go beyond the cutting edge equipment of inquiry for you to motivate new examine themes which are very important and feature been in huge ignored. The sequence is eager to deal with the wishes of the population having pursuits in disseminating principles, thoughts and theories derived from scholarly investigations. power readers might retrieve precious texts to stipulate new examine agendas, recommend plausible themes for a dissertation paintings, and increase the data of the themes of curiosity.
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Extra resources for Advances in Hospitality and Leisure, Volume 1
This trend offers 32 B. J. KNUTSON ET AL. significant opportunities for lodging businesses to add “lagniappe” (Creole for an extra or unexpected gift or beneﬁt) to their guest’s experience and increase perceived value. The third marketing event judged very likely to occur in 2007 is the use of consumer databases that will lead to more target or niche marketing, and, in turn, to more personalization. There is an old adage in marketing that a business can never know too much about its customers. Some advocate a 20-characteristic rule, which simply states that, if a business cannot name at least 20 characteristics of its target market(s), it doesn’t really know those customers (Do It Yourself Marketing, 1994).
Exploring satisfaction, modifying models, eliciting expectations, posing problems, and making meaningful measurements. In: H. K. ), Conceptualisation and Measurement of Customer Satisfaction and Dissatisfaction (pp. 72–91). Cambridge, MA: Marketing Science Institute. , & Charters, S. (2000). Service quality at the cellar door: Implications for Western Australia’s developing wine tourism industry. Managing Service Quality, 10(2), 112–122. , & Carlsen, J. (1999). Evaluation of service quality at events: The 1998 Coca-Cola Masters Surfing event at Margaret River, Western Australia.
Bitner, M. , & Hubbert, A (1994). Encounter satisfaction versus overall satisfaction versus quality. In: R. Rust & R. L. Oliver (Eds), Service Quality: New Directions in Theory and Practice (pp. 77–95). London: Sage. Bojanic, D. , & Rosen, L. D. (1994). Measuring service quality in restaurants: An application of the SERVQUAL instrument. Hospitality Research Journal, 18(1), 3–14. Bolton, R. , & Drew, J. H. (1991). A multistage model of customers’ assessment of service quality and value. Journal of Consumer Research, 17(4), 375–384.
Advances in Hospitality and Leisure, Volume 1 by Chen, Joseph S. Chen