A User Guide to the Creative Mind by Dave Birss PDF

By Dave Birss

Creativity is surrounded by means of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of thought to muses instead of humans. This booklet exposes creativity as a approach. It exhibits that there are particular steps you must stick to earlier than you will be struck by way of that second of inventive genius. It indicates you ways to get your brain into the appropriate position to return up with principles. And it grants a few suggestions that will help you process difficulties in several methods.

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Because — as many great people have said before me — being creative isn’t an occupation, it’s a preoccupation. THE CREATIVE PROCESS If the very notion of creativity being a process fills you with disgust, read no further. From what I understand, the process follows these steps: • Input • Process • Output • Nurture • Craft We’ll look at these in a bit more detail over the next few pages. But let me just pause for a second and say that many creative people do their job well without understanding what it is they’re actually doing.

Look at the old classic Avis campaign — ‘We’re number two, so we try harder’. Genius! They hit you with something so surprisingly truthful in the first half of the phrase that you have little option but to believe the second half. Or how about Skoda’s advertising? They never tried to hide the fact that they had a stinking image. Instead, they capitalised on it. The whole campaign was even stronger because it was backed up by award-winning products. It convinced me enough to go out and buy one, anyway.

Or the jacuzzi. (This is my personal favourite. ) Changing location also changes your emotional state and gives you a new perspective on things. I’ve always had difficulty doing creative work in an office. As a result, I’ve often encouraged creatives to go somewhere more inspiring to work. I don’t care if I see them at their desk as long as I see good ideas. GIVE YOURSELF A SOUNDTRACK Cows that listen to soothing music produce more milk. Different tempos and styles of music put us in different emotional states.

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A User Guide to the Creative Mind by Dave Birss

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