Hans Erik Naess (auth.)'s A Sociology of the World Rally Championship: History, PDF

By Hans Erik Naess (auth.)

ISBN-10: 1137405449

ISBN-13: 9781137405449

ISBN-10: 1349487716

ISBN-13: 9781349487714

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Extra resources for A Sociology of the World Rally Championship: History, Identity, Memories and Place

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At the rally’s first stage on Thursday night, the Super Especial Amarok, at a specially built track near Cordoba, the show factor was high with floodlights and fireworks and old motorsport heroes driving like maniacs. The atmosphere was thick in the evening darkness with the smell of burnt fuel and grilled meat and the strange, sweet aroma of the native plants. Spectators were a surprisingly assorted group. Few dressed up in team merchandise, in fact, they seemed more like models from a McKinley catalogue with the addition of the ubiquitous churro – the typical Argentinian winter cap.

From this point on, the Ecclestone–Mosley strategy was twofold. First, they took control over the commercial side of motorsport. One result of the Concorde deals was stability – teams who signed to them guaranteed to turn up to each race. This, in turn, meant that broadcasters could rely on a proper spectacle, which made it easier for Ecclestone to secure more lucrative TV agreements. In 1982, he signed a deal with the European Broadcasting Union (EBU), an umbrella organisation for public service broadcasters in Europe (see also Chapter 3).

The introduction of these new rules also meant that a promoter wishing to establish an international series was forced to assign the television rights for that series, whether it wished to or not, to a competing promoter, namely the FIA. Later, the FIA also passed the rights to all its other directly sanctioned championships and events to Ecclestone, for 15 years (Lovell, 2004, pp. 254–56). Dissatisfaction with Ecclestone’s favouring of F1 resulted in the formation of World Rally Teams Association (WRTA) in 1994, co-founded by former WRC driver and Toyota Team Europe’s team principal, Ove Andersson, who, until his passing in 2008, was seen as one of the stand-up guys in the WRC.

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A Sociology of the World Rally Championship: History, Identity, Memories and Place by Hans Erik Naess (auth.)


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