By Philippa Gamse
This booklet used to be created for enterprise proprietors, executives and bosses, institutions and nonprofit firms who are looking to comprehend what it takes to create and maintain a profitable internet presence. It presents a quick, yet thought-provoking learn that provides a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the numerous various issues for an efficient web site and social media presence.
The forty two ideas are in line with Philippa's 15plus years of consulting adventure and learn into what works at a pragmatic point, and are illustrated with real-life principles and case experiences from her consumers, colleagues and over thirty contributing specialists.
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Additional info for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
Rule 1 Rules Are Meant to Be Broken Maybe there are far more than 42 rules for a web presence that wins. Maybe there are a lot less. ” Thus, “42” became part of popular culture. Douglas Adams was asked many times about his choice of number, but he always rejected any theories that were proposed to him. At one point he described 42 as “a completely ordinary, smallish number... ”3 And so in turn, this unassuming, smallish but apparently arbitrary number became the organizing principle for this series.
I have three important words to remember: need, greed, and speed. – Need: Do you want it, or do you need it? – Greed: Can you make money from it, or does it cost too much? – Speed: How quickly will you be able to get this up and running? Finding the right technology is the art of applying tools to serve a purpose. If you can understand your needs, the solution is out there. No one wants to invest a lifetime in finding the right solution, so don’t over think things. It’s far easier to find good technologies by looking at their strengths than by evaluating their flaws.
Obviously there’s a cost to this level of support, and I wondered about the return on investment of Zappos’ approach. I thought Rob’s answer was fascinating: “We don’t look at it like that. We don’t try to figure out why not to do it, or whether we’re getting enough bang for the buck. We’re committed to meeting the needs of our customers. ” “And the results speak to our great service. ” So how would Rob advise a business to make decisions about their balance between high-tech and high-touch, given that there are now some very affordable technologies for live chat and online knowledge centers?
42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success by Philippa Gamse